A business taken to market on paper — before the first dollar
An agency and a developer bring a product. Here, under the product, there’s a whole marketing study: the market measured, competitors profiled, the audience broken into segments, positioning and offers set, the launch plan written. This is what separates “built an app” from “launched a business”.
Eleven areas — from market to metrics
Each area is a written piece of work, not a line in a deck. Below — what’s covered, in the language of opportunity and result: no competitor names, no client prices, no city.
Market and its size
The macro-market is sized from industry reports and tourism data; the tailwind is balanced by micro-realism (seasonality, timing) so the plan survives shifts.
Competitor map
Direct venues, secondary aggregator channels and “do nothing” as the substitute; each with a positioning axis, an offer, a price signal, a threat, a counter-move. No names.
ICP and segmentation
6 segments — each with its own job (JTBD), entry point, offer and priority; plus 6 explicit anti-personas: who is not a customer.
Positioning
A category-defining statement, an axis (authentic · professional · digital · international — deliberately not premium-luxury), four differentiators, a trilingual brand voice.
Offers and pricing
A package portfolio across the three businesses with “good / better / best” tiers and a pricing methodology. Prices are hypotheses to test — not published.
AARRR funnel
An end-to-end strategy with a section per stage (acquisition → activation → retention → referral → revenue): channel → skill → tool → an honest readiness status.
SEO and findability
An intent ladder (dream → comparison → booking) in three languages, keyword clusters, a “borrowed authority” plan and findability in AI answers. Discipline: findability, not conversion.
Voice of customer (VOC)
A breakdown of real reviews: the guest’s verbatim language in three languages, delights and pains; for each pain, a brand counter-move. Plus a “use / avoid” vocabulary.
Lead magnets and waitlist
A portfolio of 5 lead magnets by persona and business, the waitlist mechanics, a “capture → identity → nurture” flow with an honest refundable deposit instead of pre-selling something unfinished.
Current-state audit
A 17-area rubric, a score for each plus a gap analysis — one honest point of “where we are now”.
Metrics and North-Star
A North-Star for the connected loop plus a set of interim KPIs (because the North-Star is structurally unmeasurable early on), with a definition and attribution by phase.
Under all eleven — a master agenda: 60+ tracked questions across eight domains, each with the question itself, a “why it matters”, a method and what it unlocks.
Not a slide, but a checkable volume
Behind “fully covered by research” is a volume you can recount.
8 frameworks: AARRR · JTBD (4 forces of switching) · ICP / segmentation · positioning / category · GBB + value ladder · a 17-area audit rubric · North-Star + interim KPIs.
ANTZA is fully covered by marketing research — from the market and the audience to positioning, offers and a complete launch plan: the business is taken to market before the first dollar is spent.
This is a business decision, not a toy
Under the research — a working product with real payments. The trust signals, in the language of benefit:
- The full loop is built and works. The marketing is researched from the market to a launch plan.
- The business launch is ahead: the venue, live payments, the first customers. I claim what’s built and researched — not what hasn’t happened yet.
- The code is in a private repository, shown on request. A live demo is available at the link.
доказаноthe business value here is market opportunity + product completeness + launch readinessback to the overview →
Look deeper
Next — three doors.
What’s inside, on working screens
Three businesses module by module: tickets and protected entry, a “build your week” configurator, one wallet, the AI concierge, the owner dashboard.
Open →OverviewWhy it matters to a business owner
Three businesses, one entry, a channel under your brand. The whole case story top to bottom — from the business side.
Open →ApplicabilityPorting it to your business
What ports as a frame and what’s rewritten for the subject. Plus an honest filter — where the method doesn’t fit.
Open →Let’s work through the market and the product for your business
In 20 minutes I’ll show how this research and product map onto your arena, gym or kitchen. No obligations.