Battle Cards

Equip your sales team with insights by analyzing your company against competitors

Tool
Market Analysis
Inbound Sales
Product Marketing
Product & Enablement

Battle Cards is a high-performance enablement tool that equips your sales team with razor-sharp competitive intelligence. By analyzing your company’s strengths side-by-side with your top competitors, this app produces field-ready battle cards that help your reps overcome objections, sharpen positioning, and close deals faster.

Whether you’re entering a competitive pitch or defending your market share, this app ensures your team is armed with accurate, differentiated messaging and strategic rebuttals — all in a format designed for real-world selling scenarios.

What is Battle Cards?

This app distills strategic product and messaging analysis into practical, sales-ready insights, covering:

  • Value proposition breakdowns
  • Strength/weakness comparisons
  • Objection handling scripts
  • Competitive win/loss positioning
  • Key selling points and proof statements

Built for modern B2B sales teams, these cards give your reps the edge they need in highly competitive environments.

Why use this app?

  • ⚡ Rapid Competitive Intel
    Use AI to generate full competitor profiles, messaging deconstructions, and comparative analysis in minutes — not weeks.

  • 🛡 Strategic Advantage in the Field
    Empower reps with clear, confident messaging to counter competitor claims and redirect buyer concerns toward your strengths.

  • 🔗 Unified Sales Messaging
    Ensure consistency across your sales org by aligning everyone on key differentiators, approved proof points, and value framing.

  • 📈 Higher Conversion Rates
    Reduce deal cycle time and improve close rates by eliminating guesswork and arming reps with ready-to-use talk tracks.

How it works

  1. Input key data
    Provide your company and competitor info, buyer profile, and stage of the sales process.

  2. AI-driven analysis
    The tool examines messaging, feature sets, pricing, and strategic positioning to build a tailored battle card.

  3. Deploy to sales team
    Download and distribute dynamic, digestible cards that your reps can use immediately in the field or in CRM tools.

What you'll need to provide

To generate a battle card that drives real-world sales performance, please prepare:

  • Company name and website
  • Competitor name and website
  • Target buyer profile (role, pain points, industry)
  • Sales context (e.g., discovery, demo, objection-handling)
  • Key differentiators
  • Any recent intelligence or market context to include

Who it's for

  • Sales enablement managers looking to align GTM teams
  • Product marketers supporting sales readiness
  • Founders and early-stage teams entering competitive deals
  • RevOps leaders building sales playbooks and tooling

Ready to get started?

Start using Battle Cards to automate your tasks and streamline your workflow.