NPS Survey

The NPS Survey app allows you to quickly design effective Net Promoter Score (NPS) surveys that reveal real customer sentiment, loyalty levels, and areas for improvement. By combining the proven NPS methodology with customizable follow-up questions, this tool ensures you capture insights that drive meaningful product, support, and experience improvements.

What is NPS?

The Net Promoter Score is a widely adopted customer loyalty metric that asks:
“On a scale of 0–10, how likely are you to recommend [Product/Service] to a friend or colleague?”
Based on their responses, customers are categorized as:

• Promoters (9–10): Loyal enthusiasts who fuel growth through referrals
• Passives (7–8): Satisfied but unenthusiastic customers
• Detractors (0–6): Unhappy customers who may damage your brand

This app helps you not only measure your NPS but understand why customers gave the score — and what to do next.

Why use this tool?

• 📏 Measure Customer Loyalty
  Get a clear benchmark for how your product or service is perceived over time.

• 💬 Actionable Follow-Up Questions
  Go beyond the score. Uncover the reasons behind customer sentiment with customizable, targeted follow-ups.

• 🔁 Close the Feedback Loop
  Identify detractors early, resolve concerns, and convert passives into promoters through insight-driven action.

How it works

1. Set your goal
   Define what kind of insight you want to extract — churn signals, feature sentiment, onboarding experience, etc.

2. Choose your audience
   Select the customer group most relevant for the feedback (e.g., recent buyers, long-term users, free-tier customers).

3. Add follow-up logic
   Specify optional open-ended questions to complement the core NPS question and reveal customer motivations.

4. Launch and analyze
   Use the output as-is or plug into your survey platform. Review scores, read feedback, and act where needed.

What you'll need to provide

To generate an effective, context-aware NPS survey:

• Survey Goal (e.g., identify churn risk, assess feature usage, measure post-purchase satisfaction)
• Audience Segment (e.g., new users, paying subscribers, churned customers)
• Follow-Up Questions (optional but recommended for deeper insights)

Who it's for

• Product teams measuring satisfaction post-launch
• Customer success teams identifying loyalty drivers
• Founders seeking feedback during early-stage growth
• Marketers wanting to map sentiment to user journeys