Referral Program Builder

Create viral referral loops to drive user acquisition and lower CAC

Tool
Engagement
Activation
Referral & Virality

The Referral Program Builder empowers you to turn your users into your most powerful growth engine. By designing shareable, reward-based referral systems tailored to your product and audience, this tool helps you unlock viral loops, reduce customer acquisition cost (CAC), and scale user growth organically.

What is the Referral Program Builder?

This tool enables you to build custom, high-performance referral campaigns using proven psychological and behavioral triggers. It helps define:

  • Referral mechanics (links, codes, tracking)
  • Reward structures (for referrers and referees)
  • Promotion strategies (email, social, in-app)
  • Optimization tactics (conversion, A/B testing, CAC reduction)

Everything is aligned to create seamless and scalable word-of-mouth growth.

Why use this tool?

  • 💸 Lower Acquisition Costs
    Transform existing users into acquisition channels and significantly reduce CAC through peer-to-peer referrals.

  • 📈 Create Virality
    Launch referral loops with built-in incentives, increasing shareability, organic reach, and social proof.

  • 🎁 Drive Engagement
    Reward both new users and advocates, giving your audience a reason to return, interact, and promote.

  • ⚙️ Ready-to-Launch Playbooks
    Generate campaign blueprints and assets that are plug-and-play — from reward logic to in-app banners and emails.

How it works

  1. Define referral rewards
    Choose incentives that appeal to both referrers and referees (discounts, credits, exclusive features, etc.)

  2. Target the right audience
    Specify who your referral loop is built for — demographics, motivations, and sharing behavior.

  3. Choose promotion channels
    Pick where and how users will encounter and use the referral program (e.g., social, in-app, onboarding).

  4. Generate your viral campaign
    Instantly receive a detailed, actionable plan including mechanics, reward tiers, and promotional content.

What you'll need to provide

To build an effective program, please provide:

  • Reward Structure (e.g., $10 credit, % discount, exclusive access)
  • Target Audience (user type, persona, or customer segment)
  • Promotion Channels (e.g., email, in-app, social media)

Who it's for

  • Product teams aiming to scale user acquisition with low spend
  • Marketers seeking to boost engagement through incentives
  • Founders looking to build virality into their product from day one
  • Growth teams optimizing referral funnels for conversion

Ready to get started?

Start using Referral Program Builder to automate your tasks and streamline your workflow.