Upsell & Cross-sell Predictor
Spot expansion opportunities within your customer base
The Upsell & Cross-sell Predictor is your GTM team's precision tool for uncovering expansion revenue within your existing customer base. By analyzing usage intensity, stakeholder shifts, and product engagement gaps, this app surfaces high-probability upsell and cross-sell opportunities — complete with projected ARR impact and execution-ready plays.
What is this app?
This predictive intelligence engine assesses customer cohorts and maps them against predefined triggers — such as high product adoption, team expansion, or unmet feature needs — to recommend targeted expansion motions. Each recommendation is tied to expected revenue uplift and backed by behavioral indicators, ensuring you prioritize the right accounts at the right time.
Why use this app?
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📈 Revenue Uplift Forecasts
Each opportunity is tied to a projected Annual Recurring Revenue (ARR) increase, allowing for data-driven prioritization of GTM efforts. -
🎯 Signal-Based Outreach Triggers
Go beyond gut feeling — use feature usage, support ticket volume, and stakeholder changes as measurable expansion indicators. -
🔗 Product Gap Intelligence
Spot customers with strong engagement who are missing out on relevant higher-tier features, services, or adjacent products. -
🚀 GTM Execution Ready
Every insight is paired with a recommended play: who to contact, what to offer, and how to frame the outreach.
How it works
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Define your cohort
Choose a customer segment you want to analyze — e.g. mid-market, enterprise, specific verticals. -
Input eligible expansion offers
Specify which products, tiers, or services are available for upsell or cross-sell. -
Set your trigger signals
Configure what usage behavior, event activity, or stakeholder changes should flag an opportunity. -
Get ranked plays with ARR uplift
The app outputs clear, ranked opportunities with justifications and projected revenue impact.
What you'll need to provide
To deliver accurate and useful recommendations, the app will ask:
- Customer cohort (e.g. enterprise clients with ARR > $100K)
- Expansion products (e.g. add-on modules, premium support, usage-based upgrades)
- Trigger thresholds (e.g. 80% usage, new stakeholders, product gaps)
- Optional: recent activity (tickets, feedback, renewals, red flags)
Who it's for
- Revenue operations leaders optimizing pipeline growth
- Account managers managing renewal and expansion motions
- Sales and CS teams seeking timely upsell/cross-sell plays
- GTM strategists building account-based playbooks
Ready to get started?
Start using Upsell & Cross-sell Predictor to automate your tasks and streamline your workflow.